A social media influencer experience produced by Automotive Events for Hyundai. As the project designer and collaboration with the client as well as the in-house event team, I developed the event’s visual identity and carried it across every touchpoint—from the logo, typography, color palette, and illustration system to printed materials, signage, maps, merchandise, and other custom event assets. Because the experience was highly branded and built specifically for attendees, the design system was created to make the event feel cohesive, memorable, and distinctly its own.